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11May/110

A step by step guide on how to do a successful marketing game

Step by Step guide = WinPlease be adviced: This is a highly technical, extremely well researched and unbiased guide on how to do a successful marketing game.

  • Step 1: Get inspiration -  Select which game concept to rip off - remember to choose wisely and not choose something which is funny.
  • Step 2 - Select awesome developer - An essential part of selecting the right developer is to make sure they've never done a game before. In this way you're sure that your own ideas are heard and implemented - after all, who knows your brand better than you?
  • Step 3: Creating the game - Drop everything interesting about the already boring game concept you're ripping off, and do a badly implemented, featureless, flawed version instead.
    • Step 3a: Amazing controls - Remember to make the controls as bad as possible! Nobody wants nice controls in a marketing game, and if you did your research you should know that this is what all the other marketing games did, so you should do the same.
    • Step 3b: Epic feedback - Remember to ignore feedback mechanisms both visually and auditively. Nobody wants feedback, they want to know about your brand and buy stuff from your company based on how epic your game is.
    • Step 3c: Real graphics - Throw in badly done graphics. Nobody likes graphics, they want moving pictures instead...like that nice tv marketing in which you trust.
  • Step 4: WAUW contests - Remember to include an irrelevant contest, everybody loves contests and would do whatever it takes to win...no matter the size of the prize or how bad the game is.
  • Step 5: Social vibes - Make sure the game in no way utilizes social networks. It is very bad if the gamers should be able to communicate, share highscores or in any way be able to interact with each other. This would only lead to bad comments about your company and your brand, and people who comment stuff should be muted...not heard!
  • Step 6: Go viral - Remember to make the game go viral by making your employees write favourable reviews and share it with their family - it's a sure win!

 

Comments are welcome to this awesome guide.